Question: Should a company work for profit or for social interest?

Question: Should a company work for profit or for social interest?

On one of the first days and on one of the last days of MBA School we had a great debate: Should a company work for profit or work for social interest? At that time, I was animate that profit was king; since without profit they would not be able to help the greater good. Efforts to help the social interests require resources, hence my view. As I reflect on that time, I still believe that in order for a company to survive and grow they still must make money, but with a focus on society.

WANTED: The Business Renaissance Man

WANTED: The Business Renaissance Man

Richard Branson once said that his biggest motivation was to “…keep challenging myself. I see life almost like one long University education that I never had – everyday I’m learning something new.” Learning in business, just like learning is school is necessary. At the same time the education and learning that you do, it requires a return on investment (ROI). This ROI is based on getting valuable information in the form of a practical education with real world application – this is the next required step in educational evolution.

Engage Externally When Branding Your Product

Engage Externally When Branding Your Product!
Effectively Communicating Your Product Value to a New Generation

“It is not the employer who pays the wages – employers only handle the money. It is the customer who pays the wages.” –Henry Ford

Consumers want engaging encounters and companies want to find ways to captivate product consumers. Engrossing customers in your marketing message could make the typical customer experience anything but. To do this your products have to excite your customers. No longer will the one-sided marketing conversation with customers on the “whats” of your products be enough. Customer interactions must advance to the next level, requiring a connection with customers (see Young Professionals – New Employees, Same Problems). Building off of traditional marketing methods, a new form of marketing is required to begin engaging an evolving market. This new counterculture market wants information, connections, customized/personalized experiences and involvement. This market repays this connection with deep loyalty and consumer insight.

How do you engage your customers, convey your product message and market effectively to key customers now?

Bury the Competition: The Competitive Analysis

Bury the Competition: The Competitive Analysis

“Number one, cash is king… number two, communicate… number three, buy or bury the competition.”

-Jack Welsh

Of the three pillars for a successful business strategy, competition is the most dynamic. Identifying competition and completing a competitive analysis is paramount to create a competitive strategy. The process of competitive analysis is constantly required as economics, industries, customers, competition, products and every other factor is constantly in motion, changing. The goal of competitive analysis is to gain enough customer insight to create a value proposition greater than that of the competition, as viewed by the customers.

How bow hunting reinforces my marketing skills

How Bow Hunting Reinforces My Marketing Skills

One of my passions in life is archery and bow hunting. The more I reflect and meld my work-life balance, I can see how my life flows into my work. From one passion, drives another, so in my case, I can see how my bow hunting skills and techniques help and reinforce my marketing skills. All of the skills and steps that I go through, before and during a bow hunt, are all of the skills and steps needed in marketing to bring products to market with the highest degree of success.