WANTED: The Business Renaissance Man

WANTED: The Business Renaissance Man

Richard Branson once said that his biggest motivation was to “…keep challenging myself. I see life almost like one long University education that I never had – everyday I’m learning something new.” Learning in business, just like learning is school is necessary. At the same time the education and learning that you do, it requires a return on investment (ROI). This ROI is based on getting valuable information in the form of a practical education with real world application – this is the next required step in educational evolution.

Why I Don’t Think This Entrepreneur Tech Boom Will Help the US Economy

Need a Focus on Things, Not Just Ideas

Americans are known as being one of history’s leading modern inventors, building one of best global economies in history. With this new entrepreneurship boom in the software and technology industry the US economy is seeing many great new ideas, resources and services. Just look at the billion dollar ideas that have come from WhatsApp, Facebook, DropBox, and others. With all of that said, I believe the US will not actually build and create sustainable jobs for the economy without change.

Every Company Should Have a Blog!

Don't Have a Blog? What you are missing.

Business is evolving. Business is moving from hard copy to digital, from catalogs to PDFs, from pamphlets to YouTube videos, from face-to-face meetings to conference calls. This is not new, but companies need to transition with technology. Business evolution is paramount in order to stay relevant and grow with a changing market and business structure (for more on Accepting Innovation). There are a variety of technologies to enable the transition to digital marketing to create the perfect global message and to build brand awareness for your product. One key overlooked innovation is the Corporate Blog.

Steps for Accepting New Innovation

Steps for Accepting New Innovation

When advancing and testing the boundaries of innovation, one must begin by looking back at the history to avoid the same mistakes and implement the fundamental basics. In reviewing Everett Roger’s 1962 book, “Diffusion of Innovation,” I came across his five stages of accepting a new innovation: knowledge, persuasion, decision, implementation, and confirmation. Upon adoption of the innovation, communication is spread in regards to the innovation. This communication is centralized around subjective perceptions of the innovation. The final communication is through the diffusion of the social system which sets the norms, change agents and the decisions of opinion leaders. Today’s innovation seeking acceptance is natural gas engines, which are just beginning the communications stage of its journey.