The VUCA Business Strategy

The VUCA Business Strategy

Creating a strategy for a volatile, uncertain, complex and ambiguous environment.

It is a tough world, one that is changing fast, getting more competitive, plagued with disasters - can you navigate through it? By creating, testing and developing a VUCA strategy, you can ensure survival and sustainability in an otherwise complicated business environment.

VUCA is a military acronym for the volatility, uncertainty, complexity and ambiguity of situations or environments. Each of these elements is necessary to review within a business context in order to view current and future states of an organization. I believe there are core elements which can transform your business strategy into a resistant, VUCA strategy.

Product Launch Perfection – Promoting the Pitch

 Product Launch Perfection – Promoting the Pitch

“Nicky, did I ever tell you how I could have been Mr. Universe?” my grandpa used to tell me, “You know Nicky, when I was your age, I could do more pull-ups with one arm then you have hair on your head.” Every summer my grandpa would tell us the same story about how he defeated polio through his extreme persistence and willpower, making him the bear of a man that he now. His stories taught me a lot about resilience, but also about how to create a great product launch pitch.

Steps for Accepting New Innovation

Steps for Accepting New Innovation

When advancing and testing the boundaries of innovation, one must begin by looking back at the history to avoid the same mistakes and implement the fundamental basics. In reviewing Everett Roger’s 1962 book, “Diffusion of Innovation,” I came across his five stages of accepting a new innovation: knowledge, persuasion, decision, implementation, and confirmation. Upon adoption of the innovation, communication is spread in regards to the innovation. This communication is centralized around subjective perceptions of the innovation. The final communication is through the diffusion of the social system which sets the norms, change agents and the decisions of opinion leaders. Today’s innovation seeking acceptance is natural gas engines, which are just beginning the communications stage of its journey.

How bow hunting reinforces my marketing skills

How Bow Hunting Reinforces My Marketing Skills

One of my passions in life is archery and bow hunting. The more I reflect and meld my work-life balance, I can see how my life flows into my work. From one passion, drives another, so in my case, I can see how my bow hunting skills and techniques help and reinforce my marketing skills. All of the skills and steps that I go through, before and during a bow hunt, are all of the skills and steps needed in marketing to bring products to market with the highest degree of success.