Engage Externally When Branding Your Product

Engage Externally When Branding Your Product!
Effectively Communicating Your Product Value to a New Generation

“It is not the employer who pays the wages – employers only handle the money. It is the customer who pays the wages.” –Henry Ford

Consumers want engaging encounters and companies want to find ways to captivate product consumers. Engrossing customers in your marketing message could make the typical customer experience anything but. To do this your products have to excite your customers. No longer will the one-sided marketing conversation with customers on the “whats” of your products be enough. Customer interactions must advance to the next level, requiring a connection with customers (see Young Professionals – New Employees, Same Problems). Building off of traditional marketing methods, a new form of marketing is required to begin engaging an evolving market. This new counterculture market wants information, connections, customized/personalized experiences and involvement. This market repays this connection with deep loyalty and consumer insight.

How do you engage your customers, convey your product message and market effectively to key customers now?

Strengthen a Brand by Blogging: Best Corporate Blogs

Strengthen a Brand by Blogging: Best Corporate Blogs

After reflecting on my last post on why all companies need a blog (see Why All Companies Should Have a Blog), I thought that great examples would be necessary. Companies with effective blogging, create brand awareness, engage customers, build on innovation, and drive digital research while differentiating and building its brand, credibility and trust (also addressed in Product Launch Perfection – Promoting the Pitch). Effective blogs should convey a specific message and branding, whether it is to prove competency and expertise in a new field/product/service or to gain a new audience, there should be a mission and a vision for corporate blogging and the following companies are some great examples on how blogging can gain and audience and transfer that message to build a brand.

Every Company Should Have a Blog!

Don't Have a Blog? What you are missing.

Business is evolving. Business is moving from hard copy to digital, from catalogs to PDFs, from pamphlets to YouTube videos, from face-to-face meetings to conference calls. This is not new, but companies need to transition with technology. Business evolution is paramount in order to stay relevant and grow with a changing market and business structure (for more on Accepting Innovation). There are a variety of technologies to enable the transition to digital marketing to create the perfect global message and to build brand awareness for your product. One key overlooked innovation is the Corporate Blog.