Strengthen a Brand by Blogging: Best Corporate Blogs

Strengthen a Brand by Blogging: Best Corporate Blogs

After reflecting on my last post on why all companies need a blog (see Why All Companies Should Have a Blog), I thought that great examples would be necessary. Companies with effective blogging, create brand awareness, engage customers, build on innovation, and drive digital research while differentiating and building its brand, credibility and trust (also addressed in Product Launch Perfection – Promoting the Pitch). Effective blogs should convey a specific message and branding, whether it is to prove competency and expertise in a new field/product/service or to gain a new audience, there should be a mission and a vision for corporate blogging and the following companies are some great examples on how blogging can gain and audience and transfer that message to build a brand.

Every Company Should Have a Blog!

Don't Have a Blog? What you are missing.

Business is evolving. Business is moving from hard copy to digital, from catalogs to PDFs, from pamphlets to YouTube videos, from face-to-face meetings to conference calls. This is not new, but companies need to transition with technology. Business evolution is paramount in order to stay relevant and grow with a changing market and business structure (for more on Accepting Innovation). There are a variety of technologies to enable the transition to digital marketing to create the perfect global message and to build brand awareness for your product. One key overlooked innovation is the Corporate Blog.