Strengthen a Brand by Blogging: Best Corporate Blogs

Strengthen a Brand by Blogging: Best Corporate Blogs

After reflecting on my last post on why all companies need a blog (see Why All Companies Should Have a Blog), I thought that great examples would be necessary. Companies with effective blogging, create brand awareness, engage customers, build on innovation, and drive digital research while differentiating and building its brand, credibility and trust (also addressed in Product Launch Perfection – Promoting the Pitch). Effective blogs should convey a specific message and branding, whether it is to prove competency and expertise in a new field/product/service or to gain a new audience, there should be a mission and a vision for corporate blogging and the following companies are some great examples on how blogging can gain and audience and transfer that message to build a brand.

Grow During an Economic Downturn!

Growing in an Economic Downturn

During an economic downturn organizations have to do more with less. Companies tend to tighten budgets, cut staff, reduce services, decrease quality, contain negative output gaps (spare capacity), minimize effects of rising inflation, manage confidence and investments – but there is an alternative. There are ways for companies to grow, smartly invest and to emerge from a downturn stronger than their competition. As basic as it may sound, an organization’s ability to grow from a downturn lies in its business processes and operational decisions, driven by a company’s business mission and objectives.

Bury the Competition: The Competitive Analysis

Bury the Competition: The Competitive Analysis

“Number one, cash is king… number two, communicate… number three, buy or bury the competition.”

-Jack Welsh

Of the three pillars for a successful business strategy, competition is the most dynamic. Identifying competition and completing a competitive analysis is paramount to create a competitive strategy. The process of competitive analysis is constantly required as economics, industries, customers, competition, products and every other factor is constantly in motion, changing. The goal of competitive analysis is to gain enough customer insight to create a value proposition greater than that of the competition, as viewed by the customers.