Bury the Competition: The Competitive Analysis
“Number one, cash is king… number two, communicate… number three, buy or bury the competition.”
-Jack Welsh
Of the three pillars for a successful business strategy, competition is the most dynamic. Identifying competition and completing a competitive analysis is paramount to create a competitive strategy. The process of competitive analysis is constantly required as economics, industries, customers, competition, products and every other factor is constantly in motion, changing. The goal of competitive analysis is to gain enough customer insight to create a value proposition greater than that of the competition, as viewed by the customers.
