Engage Internally On a Daily Basis!

Engage Internally On a Daily Basis!

The New Generation of Employees

“There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.” – Jack Welch, former CEO of GE

Employee engagement is a key metric in any workplace as it is the emotional tie the employee has with the company and the company’s goals.

Engage Internally Starting at the First Handshake!

Engage Internally Starting at the First Handshake! Hiring the New Generation of Employees

Everyone comes to work needing something to learn. This is especially true with the newest generation of employees. There are unique hiring dynamics for Generation Y – especially for entry level positions – and to build a great work force, you must understand the generation you are hiring. To have a successful hiring practice, it requires due diligence and commitment to create an engaging workforce.

If you are hiring for a Generation Y, entry level position you need to realize they will not have much experience. As a whole, Generation Y comes to the work force with 4-5 years experience behind previous generations at the same age. This requires more difficult more intricate dissemination between candidates to look forward the biggest thing that separates candidates – passion.

The Beginning of New Engagement

The Beginning of New Engagement

Never before have the opportunities and markets been so diverse and evolving. Currently there are four generations in the work force and five generations in the overall market. There are Builders, Boomers, and Generation X, Y, Z’ers. All of them are unique and all of them buy. This is a wonderful time to be in marketing. Marketing is process of creating, communicating and delivering value to a customer and knowing your audience is vital to communicating an effective message.

No longer can there just be one solution to market to an entire audience, you need effective communication in each marketing opportunity. If you are selling B2B, you might need to have your products sold through catalogs, direct sales, trade journals, Facebook, websites, forums, expert testimonials, radio ads, podcasts, webinars or other methods to effectively reach each demographic you are influencing. You may have to write a hand written letter or respond to an inquiry through instant messaging on your website. The times are evolving, but it doesn’t mean old marketing tactics don’t work – it just created additional marketing tactics and avenues.

Reflecting on an earlier article I wrote on Generation Y (see Young Professionals – New Employees, Same Problems), I think there needs to be further clarity on the new marketing tactics and avenues for the coming generation to create necessary engagement for the younger generations. In the coming articles, I will be identifying and discerning a variety of engagement opportunities necessary for growing your business externally and internally.

-thePonderingNick