The Beginning of New Engagement

The Beginning of New Engagement

Never before have the opportunities and markets been so diverse and evolving. Currently there are four generations in the work force and five generations in the overall market. There are Builders, Boomers, and Generation X, Y, Z’ers. All of them are unique and all of them buy. This is a wonderful time to be in marketing. Marketing is process of creating, communicating and delivering value to a customer and knowing your audience is vital to communicating an effective message.

No longer can there just be one solution to market to an entire audience, you need effective communication in each marketing opportunity. If you are selling B2B, you might need to have your products sold through catalogs, direct sales, trade journals, Facebook, websites, forums, expert testimonials, radio ads, podcasts, webinars or other methods to effectively reach each demographic you are influencing. You may have to write a hand written letter or respond to an inquiry through instant messaging on your website. The times are evolving, but it doesn’t mean old marketing tactics don’t work – it just created additional marketing tactics and avenues.

Reflecting on an earlier article I wrote on Generation Y (see Young Professionals – New Employees, Same Problems), I think there needs to be further clarity on the new marketing tactics and avenues for the coming generation to create necessary engagement for the younger generations. In the coming articles, I will be identifying and discerning a variety of engagement opportunities necessary for growing your business externally and internally.

-thePonderingNick