The Beginning of New Engagement
Never before
have the opportunities and markets been so diverse and evolving. Currently there
are four generations in the work force and five generations in the overall
market. There are Builders, Boomers, and Generation X, Y, Z’ers. All of them
are unique and all of them buy. This is a wonderful time to be in marketing.
Marketing is process of creating, communicating and delivering value to a
customer and knowing your audience is vital to communicating an effective
message.
No longer
can there just be one solution to market to an entire audience, you need
effective communication in each marketing opportunity. If you are selling B2B,
you might need to have your products sold through catalogs, direct sales, trade
journals, Facebook, websites, forums, expert testimonials, radio ads, podcasts,
webinars or other methods to effectively reach each demographic you are
influencing. You may have to write a hand written letter or respond to an
inquiry through instant messaging on your website. The times are evolving, but
it doesn’t mean old marketing tactics don’t work – it just created additional
marketing tactics and avenues.
Reflecting
on an earlier article I wrote on Generation Y (see Young
Professionals – New Employees, Same Problems), I think there needs to be further
clarity on the new marketing tactics and avenues for the coming generation to
create necessary engagement for the younger generations. In the coming
articles, I will be identifying and discerning a variety of engagement
opportunities necessary for growing your business externally and internally.
-thePonderingNick
